Chicago, IL-based SourceOne Global Partners LLC. reached an exclusive long-term agreement with Health World Limited in Australia and New Zealand. This agreement awards Health World the rights to SourceOne’s patented Cholesstrinol formulation for Health World’s popular Metagenics brand in the health care professional channel, as well as its Ethical Nutrients brand in the pharmacy and retail health food sectors.
 
Health World Limited has already launched Ethical Nutrients Cholestrienol and MetagenicsCholCare. These launches come at a critical time of global health awareness and advancesin preventative cardiovascular care, according to the company. Heart health is a worldwide concern with tens of millions of people managing heart health issues such as unhealthy cholesterol and triglyceride levels as well as unhealthy inflammatory response, all of which may lead to adverse cardiovascular events, including fatality. Health World commented that the new product launches will be backed by a creative and aggressive consumer advertising campaign and practitioner education program.
 
“Health World will focus on building awareness and usage by educating consumers about the many benefits of this clinically proven formula through television advertising,” noted Graeme Joiner, director of sales & marketing.  The manufacturer will launch a highly anticipated TV campaign designed to reach the broad consumer market.
 
Paul Mannion, technical director of Health World, said, “The timing is perfect for our product launches with SourceOne and our new TV advertising campaign.  SourceOne shares our commitment and vision for the future of advanced natural product formulations that may easily be incorporated into daily lives to achieve better health.”
 
Jesse Lopez, CEO of SourceOne, added, “This partnership is extremely strategic and timely.  The increasingly competitive global marketplace necessitates collaborative efforts between suppliers and leading brand marketers. This new agreement successfully melds SourceOne and Health World in a shared mission to support heart health naturally with this patented and proven formulation.”